AUTUMN DENIM SANTA COMES EARLY || B-SIDE JEANS: THE AUTHENTIC REVERSIBLE JEANS

EDERN

 I'm kinda speechless cos these are just so amazing.... WOW. Melting'Pot are re-launching their historical B-Side totally reversible jean for Fall Winter '13. My favs so far are the Edern and Emma ...haha don't care if Emma's womens, i would rock em.  

In 2011, Meltin’Pot - the pioneering and authentic Italian denim brand  launched its international stylist/blogger creative initiative – Style Me Up, which was an enormous success. The brand worked with 12 International names including: Toyko Dandy, Stefano Guerrini, Denimology, Andrew Davis, The Denim Guy and The Urban Gent to recreate, style and shoot 3 individual looks using the brands seasonal collections for the re-launch of the Meltin’Pot online shop.

To celebrate the launch of the 2013 Fall Winter collection, Meltin’Pot is proud to announce Style Me Up 2 in collaboration with www.highsnobiety.com. The first example of this creative project is based around the brands Fall Winter collection andi s one of the hallmark features of this 19 year old denim brand and its iconic B-Side reversible jean style. B-side was first launched back in 1994 and was the one of THE first reversible jeans to appear on the market.

This model of jean has been cleverly engineered using a single piece of fabric but with a different contrasting fabric on each side. Completely reversible, it has been reproduced in 4 different seasonal styles for Fall Winter ’13 and is tipped to be a denim seasonal collectable hot item for true denim aficionados.

Style Me Up 2 will launch with one of the most influential online lifestyle and fashion magazines of today Highsnobiety. Highsnobiety has steadily been building a strong brand name for itself online with over 2.5 million monthly visitors. The blog/magazine sits today among the most visited global sources for inspiration in the fields of fashion, sneakers, music, art and lifestyle culture.

Highsnobiety and Meltin’Pot will together present 3 different styled looks for the Fall Winter ’13 season, featuring the Meltin’Pot B-Side pieces and main collection. The first two of these shots will go live in an International preview on the 7th October on http://highsnobiety.com and the remaining additional looks will be launched and featured online and recreated in key international Meltin’Pot stockists windows from this month, when B-Side will officially launch in retail sites and online at www.store.meltinpot.com.

EDDIE

EMMA

ESTELLE