THE RISE OF STORYDOING: INSIDE THE STAGGERING SUCCESS OF TOMS SHOES

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    It is 2002. A mildly successful serial entrepreneur named Blake Mycoskie is planning his next venture. The problem: He has absolutely no idea what he wants to do next. But an unlikely chain of events is about to make him one of the most innovative entrepreneurs in the world and a leader of one of the first companies of its kind: a “One for One” storydoing company. FAST COMPANY