Dope, which launched in 2007 and opened its retail front on Fairfax in September 2011, has completely remodeled the boutique to create a clean, bright, industrial space of approximately 2,300 sq ft, revealing the new interior on July 27 2013. With the revamped design and double the size, it is clear the boutique reflects the brand’s conception and its plans for future development.
The crisp new Fairfax space is designed to show the products in a clean, modular setting, with snapbacks and t-shirts lining the walls which surrounds and showcases accessories such as sunglasses, jewelry, shoes and luxury details like Malin + Goetz candles, pop art books and Jason Markk sneaker care sets.
